Ever since Jordan's 'Jumpman' logo, it's every baller's dream to have their own logo. So we gave them just that - the opportunity to make their very own logo and player edition shoe, just like the NBA stars. Introducing House of Hoops, Mark of Greatness. At the heart of the idea is a mobile-first, interactive tool that allows young ballers to design and personalise their unique player logo in a few simple steps.
VIEW THE CONCEPT
