Last year, Advance Auto Parts helped relaunch the DieHard brand with an action-packed two minute film starring Bruce Willis and heralding that "DieHard is back." Now Advance Auto Parts is launching the next phase in its ongoing support of the DieHard brand. The new work will debut during CBS' coverage of the NFL Playoffs and will focus on the brand's core attributes: reliable, durable, powerful. The message will be brought to life in a series of videos that showcase the power of diehard people who choose DieHard batteries and a unique, fantastical connection between them.
Agency: Elvove Associates LLC
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