It is proven that younger generations are more willing to change their everyday lives in the name of sustainability. Therefore, they deserve a thank you. That is the idea behind Danish furniture brand TAKT's new spot. Directed by Bacon's Bine Bach, the film is a myriad of colorful, quirky, and perfectly grotesque scenes with a voiceover thanking those who are going the extra mile for the environment. Patiently paced to match Bach's signature brand of deadpan humor, the film goes for the sweet spot between an earnest "thank you" for taking care of the planet and a humorous piece of filmmaking. And this tonality has been the goal from the get-go.
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