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Seen and noted

Acko General Insurance: Scary

 PRINT   INDIA    January 24, 2022 08:53 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2022%2FJan%2Ftn_132446_1642980811_SCARY.jpg&width=200Ogilvy India released a print campaign for Acko General Insurance Limited. Acko, a new-age insurance company, wanted to communicate the advantage of using its smooth, paperless services over traditional insurance providers, to the digitally-savvy youth. Insurance companies in India are known for the truckloads of paperwork they make their customers fill for submission for their records. The hassle of obtaining a claim, becomes a huge hindrance because of this. As a result, paperwork becomes an enormous and real pain-point for insurance holders. Acko wanted to exaggerate the pain-point. In this case - paperwork. We created a setting of the typical brick and mortar offices in India - in a decrepit state, with piles of files and folders. Through this execution, Ogilvy represented how horrifying the paperwork with other insurance companies is to customers - as opposed to the smooth, paperless process that Acko offers.

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