In a world where marketing research groups are placed in small rooms and paid money for their "unbiased" opinions, Curtice Brothers went searching for truly honest opinions and comments on their award-winning ketchup. To prove the unique quality of Curtice Brothers, they let the brutally honest users of TripAdvisor review the ketchup without even knowing. They found the worst restaurants on TripAdvisor, gave them bottles of Curtice Brothers to place on their tables for the clients and just waited to see if the ketchup would make any difference to their ratings.
Agency: Ogilvy, Berlin
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