Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...

Seen and noted

Curtice Brothers: Ketchup to the Rescue

 TV   GERMANY    March 22, 2022 12:22 (Edited: February 17, 2023 05:19) a world where marketing research groups are placed in small rooms and paid money for their "unbiased" opinions, Curtice Brothers went searching for truly honest opinions and comments on their award-winning ketchup. To prove the unique quality of Curtice Brothers, they let the brutally honest users of TripAdvisor review the ketchup without even knowing. They found the worst restaurants on TripAdvisor, gave them bottles of Curtice Brothers to place on their tables for the clients and just waited to see if the ketchup would make any difference to their ratings.
Agency: Ogilvy, Berlin


Gold sponsors

Silver sponsors

Search blog


Past guest reviewers

Latest news

Blog categories

Blog archives

RSS feed

RSS Articles
Visit Campaign Brief for Australian creative
advertising news