In anticipation for the summer months and long bank holiday weekends, Guinness has unveiled a new OOH campaign evoking iconic pints of the black stuff in classic summer scenes. Created in partnership with AMV BBDO, the new work builds on the success of the previous #LooksLikeGuinness campaign, which was launched in summer 2021 to celebrate the reopening of pubs and bars welcoming customers back and led to Guinness being the most talked about beer brand on social media in the UK.
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