Croatia Insurance, Bruketa&Zinic&Grey and Go2Digital created the AI Anxiety Metre - digital city light measuring anxiety levels of passers-by. The AI Anxiety Metre campaign aimed to highlight dangers of long-term emotional stress and consequences of not taking care of mental health, especially as past three years have been some of the most stressful for Croatians. The country was struck by earthquakes and it ranked 8th in the world in covid-19 deaths per capita. Furthermore, the recent conflict in Ukraine felt too close for a nation that endured some of the most gruesome wars in recent history. All this resulted in an alarming rise in mental health issues.
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