After the success of last year's campaign 'Light up your world' from The&Partnership, LG Electronics' has appointed the agency for the second year running as their global creative agency for their OLED evo TV range. Today, LG and The&Partnership launch the global integrated campaign, 'Light up your world', demonstrating the evolution of LG's innovative self-lit pixel technology. The campaign will live across all LG touchpoints in 2022, from their above-the-line advertising to their owned online channels. The global campaign features a mesmerising 80 second film, with various cut-down lengths.
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