Asahi, Japan's No.1 beer brand has made a substantial mark in Hong Kong, right after its lockdown and ahead of the summer season to launch its first ever 3D billboard by dentsu International in the heart of Hong Kong's busiest district. The ad serves as an extension to Asahi's global brand campaign under the platform "Beyond Expected", a bold manifesto that leads its audiences to unveil unexpected experiences the modern Japan brings. Asahiâs campaign is the first ever alcohol brand to create such an immersive and anamorphic OOH in Hong Kong. The ad is also an uplift and local adaptation of Asahi's brand campaign currently touring around the world. The 3D ad starts with a 6-secs reveal of Asahi's iconic canned beer and finishes with a 15-secs brand reel. Surrounding the ad is a full 270-degree OOH domination right on top of Times Square, one of Hong Kong's most popular shopping malls. And complementing the OOHs is a streamlined O2O and integrated consumer journey that engages audiences through digital content on social media, website, banners, TVs, etc.
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