Building on the successful launch of its ''Ridiculously late, ridiculously good'' campaign, Heinz ran a new full-page color press ad in over the weekend to congratulate HM Queen Victoria for her Golden Jubilee, which took place in June 1887 - 135 years ago. Just like Heinz Tomato Pasta Sauces, this latest execution, by Wunderman Thompson Spain, came ''ridiculously late'' by running two weeks after the celebrations for Queen Elizabeth IIâs Platinum Jubilee. Kraft Heinz launched its new Tomato Pasta Sauces two months ago with a witty print campaign, also by Wunderman Thompson Spain, recognising how ridiculous it is that Heinz - which has been selling sauces and growing tomatoes for around 150 years - has not produced a pasta sauce until now.
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