adam&eveDDB has created a new campaign with National Lottery operator Camelot highlighting how a winning ticket can bring a whole community together. Breaking on Saturday 25th June, the campaign marks a new chapter for National Lottery advertising, focusing on the joy of winning and how it makes a difference to not just one person, but to many. Over the past few years, Camelot has been highlighting the 30 million a week that National Lottery players raise for Good Causes, including funding British athletes and helping communities through the pandemic.
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