Greeting the Ireland rugby team in Auckland this week is a series of cheeky reminders from TAB New Zealand on how tough the games against New Zealand will be. The unmissable campaign launched via Chemistry features 'helpful' facts and figures to make sure Aotearoa's visitors - including the four New Zealand-born players in the Irish team - don't forget the challenge that awaits them on the field.
The campaign has already sparked some great conversations in the media and a few laughs from Irish Coach, Andy Farrell, and will run across all of the test host cities with digital, radio and print to support.
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