Ryvita has launched a new brand campaign taking them back onto TV screens after six years with a brand redesign and platform based on the idea,"Live life with a little more 'ish'." Created by Havas London, the new brand communications platform takes Ryvita away from its traditional territory of being a functional health brand with dieting at its core to instead occupying a broader, more culturally relevant space of liberation and versatility, revolutionising the brand and the category.
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