Mediabrands Content Studio Australia alongside Mediabrands Philippines, have partnered with The Glue Society and creative boutique Ravenous Mantis to create a new global platform and international film for RC Cola. As the worldâs third-largest cola-company, RC Cola sought to cut through a heavily cluttered category with an internationally fun and relevant campaign. The ad, fronted by a meme-ably manic rabbit, sets out to challenge teens across the world to stop asking why, and start asking why not? The film takes audiences on a wild reimagining of four of the greatest moments in human history: The discovery of fire, the creation of the Pyramids, the invention of the Internet and lastly the holy union of socks and sandals. And the story twists history to suggest that RC Cola mixed with a why not attitude was foundational to each pivotal, history-altering moment...
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