BBDO Bangkok has created an ad within an ad that perfectly captures the frustration teens have that no one gets them. Colourful cool street style, slang, and rap music, what more could teens want? Well, apparently, as a teen, you might not want either. In spite of hours of research and profile-building, advertising and brand marketers aren't always able to get it right. So instead of trying to bet on what would appeal to teens' constantly changing lifestyles, style preferences, and behaviours and in order to create an ad that would appeal to a variety of young generations
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