In its latest installment of the Fuel Tomorrow campaign, Gatorade is celebrating the fun of sport, underscoring the brand's belief that when you play for the love of the game, you get the most out of it. The creative from TBWAChiatDay LA was developed based on the National Alliance for Youth Sports reporting that a majority of kids are quitting sports by age 13 because it's not fun anymore. The spot, entitled all for fun, features some of the brand's youngest roster athletes to inspire the next generation to have fun while playing sports
VIEW THE SPOT