How do you film in a state which is largely inaccessible by car? A new campaign for Blue Cross of Idaho by creative agency Langrand and production company Picture North sought to capture Idaho's people and remote terrain, including the miles of protected forests, iconic mountain ranges, and flowing rivers, most of which are inaccessible without a plane or raft. Fortunately, Picture North's director and pilot, Henry Behel, could provide the solution for this logistical challenge.
VIEW THE SPOT
