ASUSTeK Computer Inc. and GREY Hong Kong have joined forces to introduce the Zenfone 9, the latest model in the world-renowned Zenfone series. Leveraging on its small size, the Zenfone 9 is introduced with the idea: ''Compact Size, Big Possibilities''. The Zenfone series has always been popular among ''techies'' and ''gamers''. However, the tech giant wanted to extend its appeal and widen its consumer base attracting new consumers who look for phones that match their lifestyle instead of purchasing only performance-orientated ones.
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