Australia's leading transport energy provider Ampol has recently entered a lubricants marketing alliance with ExxonMobil to bring its motor oil Mobil Super to Australia. To launch Mobil Super, Saatchi & Saatchi Australia tells the story of a regular bloke with a special gift. Through his plight, the 'What Engines Want' campaign explores how engines just want to be treated better and that they're too often neglected and deprived of what makes them run smoothly the right lubricant.
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