Chile leads worldwide rankings regarding drug abuse. The main concern lies in the rapid growth of drug abuse in minors. Research has discovered that a close parent-child relationship during childhood is the best protection for drug-free adolescence. Therefore, parents can become the best antidote for drug prevention. For their latest campaign, Corporacion La Esperanza decided to convey this in a simple but meaningful message to parents: "The further you get from your kids, the closer drugs become."
VIEW THE SPOT
