If there's one thing that can unite all Canadians, no matter their favourite music, social media preference, or whether they like cats or dogs it's the joy and satisfaction of a delicious hot and fresh pizza. This is demonstrated In Pizza Pizza's latest campaign rollout, in which the homegrown QSR turns pizza pies into clever and culturally relevant pie charts. The campaign developed by agency partner Zulu Alpha Kilo, is Pizza Pizza's second execution of its new brand platform, Everyone Deserves Pizza, which launched with the inventive Fixed-Rate Pizza program earlier this summer. Paid media is planned by Media Experts leveraging digital OOH, programmatic display, CP24, bus and streetcar wraps, with social media executed by Abacus Agency ok.
VIEW FIRST OUTDOORVIEW SECOND OUTDOOR VIEW THE LUMBERJACKS ADVIEW THE PIRATES ADVIEW THE CARPOOL ADVIEW THE RAPTORS ADVIEW THE CATS ADVIEW THE YOGA AD
