Spotify and its Paris-based agency Marcel unveil the streaming platform's first TV brand campaign in France and its tagline: "Ecouter, ca change tout" (Listen, it Changes Everything). With this film, the brand wanted to give a new light to its signature "Ecouter, ca change tout" (French version of the global Listening is Everything) showing the importance of listening with a capital E in people's lives. Listening to music, but also listening to others and to what surrounds us. To this end, Marcel has created a film that celebrates the connecting power of music. This film, directed by Vincent Lobelle (Iconoclast), is inspired by true stories.
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