Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...

Seen and noted

Ontario Lottery: Chatham Plays On

 INTERACTIVE   CANADA    September 29, 2022 08:55 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/78031_0001.png&width=200Ontario Lottery and Gaming Corporation (OLG), in partnership with Major League Baseball (MLB), is immortalising the 1934 Chatham Coloured All-Stars—the first all-Black team to win an Ontario Baseball Association Championship in a very unique way. OLG and MLB are bringing the team's memory back to life through baseball's popular video game, MLB The Show 22. OLG and MLB wants to draw attention to the important story of these baseball legends allowing their memory to live on through the global baseball community's next generation. Using the game's team editor function, OLG's creative agency partner The Hive recreated the Chatham Coloured All-Stars using historical photos and team artifacts. Family members of the team's players, as well as the Black Historical Society of Chatham, were also consulted.

VIEW THE CONCEPT


Gold sponsors

Silver sponsors

Search blog

Members

Past guest reviewers

Latest news

Blog categories

Blog archives

RSS feed

RSS Articles
Visit Campaign Brief for Australian creative
advertising news