With inflation and rising interest rates adding pressure to many Canadian households, recent research commissioned by Interac found that six in ten shoppers (62%) are looking for tools which encourage intentional spending. As a brand that aims to help Canadians stay in control of their money, Interac set out to explore creative ways to help. Music has traditionally been used to fuel purchase behaviours in retail, and given its recent development of a sonic ID, experimenting with how sound could positively impact and help add mindfulness to the shopping experience felt like a natural extension. Sound Shopping was created with this in mind. The integrated Sound Shopping campaign is informed by research
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