A trans activist, a rapper and a comedian talk openly and frankly about their life, inspirations, achievements, challenges, and why their hair is such a huge part of their headstrong personality. All while getting their haircut, in Bed Head's first-ever consumer-facing campaign. Bed Head has recently moved from only being available in salons to being found on retailers' shelves, so the agency was briefed with launching the brand to consumers for the first time. The agency created a new brand platform, 'Stay Headstrong' by delving deeply into Bed Head's punk roots and "don't give-a-f*ck" attitude, to enable Bed Head to engage with consumers in an authentic and meaningful way.
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