Supermarket Asda has recently rolled out its new loyalty programme, Asda Rewards, to all its 633 stores across the UK and online via its Asda.com website. The launch the largest of its kind in the past decade is supported by a major new advertising campaign from creative agency Havas London and media agency Spark Foundry, which runs until the end of the year. The campaign is inspired by the fact that shoppers using Asda Rewards earn pounds, not points building up a Cashpot by simply scanning their app when they check out
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