Seen and noted

BEST TV
Winner: Kathmandu 'Summer Never Sleeps'. I love its old vibes craft and the storytelling. I find it a bizarrely funny story; in a journey from day to night, a group of friends shows us that in summer, anything goes. The music is a real find, a song from Brazil from the 70s that makes the spot even more memorable.

Runner up: Snack Jack 'UFO'. I've always admired how irreverent Thai advertising can be. This case is no exception: a story of more than 3 minutes, starring aliens and with multiple absurd situations, makes this spot an extremely fun piece. And as much as it seems like nonsense, it's pretty insightful.

BEST PRINT
Winner: Pilsener ABINBev 'Beaten Labels'. A subtle and elegant way to dramatize and combat the effects of alcohol excess. A brave client, capable of altering the brand's label seeking to reduce the risks that irresponsible consumption brings.

Runner up: Listerine 'Sweet Germs'. Comparing candies with the germs that could be born in children's mouths from eating them, is a fresh and different way of demonstrating the benefit of the product. In addition, when the work comes from students, it is a pleasant surprise.

BEST OUTDOOR
It was very close between Canada Prostate Cancer Foundation BC 'Checkup briefs' and Their World '#LetmeLearn'. I really like the simplicity of the first idea. A double opening brief to de-dramatize prostate checkup exams, becomes an object to collect and at the same time, a news story. On the other hand, I find the use of the deep fake technique very interesting. Giving students around the world a voice to challenge political leaders makes this OOH action shareable and memorable. Their World '#LetmeLearn' is the winner.

Runner up: Sea Shepherd 'Extinct ink'. Every tattoo has a story to tell. When that story is about an extinct marine species it makes it more meaningful and relevant. Nice idea.

BEST INTERACTIVE
Winner: The Woods Art Institute 'The Art of Trending'. Artificial Intelligence and Trending Topics becoming art. A big, relevant initiative. A smart and engaging way to use new technologies. Kudos for the idea.

Runner up: Ontario Lottery and Gaming Corporation 'Chatham Plays On'. Rescuing from oblivion the first all-black baseball team to win the Ontario league is a great initiative itself. Recovering that memory by hacking / editing the game and recreating the team using files, photos and the remembering of their relatives makes it extremely powerful.




This week's guest judge is Pablo Ferrari, executive creative director at BBDO Mexico.

Uruguayan, Pablo graduated in Communication Sciences from the University of the Republic, specializing in advertising and institutional relations. He has complemented his academic training with creativity, writing and leadership workshops.

Pablo began his career as a junior copywriter at Lowe Ginkgo Uruguay. After being promoted to senior copywriter, he transferred to Leo Burnett Montevideo, where he served as ACD. He became creative director of Lowe Venezuela years later, working regionally for Unilever, J&J and Alitalia, among other clients.

In 2004 he settled in Mexico, playing an active role in the growth of one of the most successful agencies of that time, Olabuenaga Chemistri. There, he served as a grouper until 2010. That year he joined Leo Burnett Chicago Lapiz as creative director, working for different P&G brands. Years later he returned to Mexico to lead a creative group at Y&R, coordinating global communication actions for Revlon and diverse projects for Dannon.

After being a group creative director at BBDO Mexico for 5 years, he was promoted to executive creative director where he currently co-leads the agency's creative department, overseeing work for clients such as Ford, Mars, Pepsico, Essity and Uber.

Pablo's awards include Silver and Bronze Lions at Cannes Lions. Bronzes and Finalists at Clio. Finalists in One Show. Metals in NYF, LIA, El Sol, ADDYs, El Ojo, FIAP, Circulo Creativo. His work has been published in DesignTaxi, Luerzer's Archive, Communication Arts, Little Black Book, adsoftheworld, adlatina, and Latinspots, among others.

He has been a jury member at festivals such as Creativepool, El Sol, AdStars, Wave, NYF, Andy Awards, Chicago Ad Fed, LUUM Awards, Cíclope, FIP and WINA. In addition, he has given lectures and workshops at various educational institutions.

A 6-time marathoner, he loves writing, watching movies and training for his next race.