The Ad Council, the Humane Society of the United States and Maddie's Fund have launched 'Pets and People Together,' a new, fully integrated public service announcement (PSA) campaign to inspire pet lovers everywhere to #BeAHelper. Ninety-seven percent of pet owners consider their pet to be a member of the family. At any given time, anyone may experience a crisis that can temporarily impact their ability to care for their pets. Pets and People Together highlights that the best place for pets is with their people. Communities have a vital role to play in preserving the human-pet bond. People who understand the value of pets in our everyday lives may not be aware of the ways they can help keep pets and people together.
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