South America suffered a World Cup sticker shortage for weeks. Even the Argentinian government joined a squabble between shop owners and the local manufacturers of popular but scarce World Cup albums. But Mercado McCann decided to confront this lack inviting to "Fill your panini" through a campaign for Paladini, a cold cuts and other meat brand. The campaign was introduced at the prime season for the brand, that is why this is a great time to communicate. The spot was produced by Rebolucion and directed by Watta Fernandez.
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