Every year, Lexus ushers in the holidays with the December to Remember campaign including the familiar jingle, the red bow and the gift-giving moment. This year, the signature red bow returns with a twist in a new spot called "Time Machine." And, in a holiday first, Lexus is partnering with Sprinkles to make December a bit sweeter with exclusive giveaways at nationwide Sprinkles locations courtesy of Lexus dealers. In the "Time Machine" commercial, debuting today, a young boy waits impatiently for the holidays. He becomes convinced that his familyâs new RX is a time machine and wonders if it might make the holidays come faster.
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