Los Angeles may be home to Bird and Lime the giants of e-scooter rental but now it's home to TAUR, a new brand challenging the status quo, launching today with a digital-first campaign produced with local talent by Untold Fable. For their first campaign 'Own Your City', TAUR has partnered with Untold Fable as a digital-first content production company who have utilised their decentralised global network of talent to produce the campaign both locally and with local talent to authentically tell their story. The 75-second film was filmed in TAUR's native Los Angeles.
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