BMO is living its Purpose by way of the bank's commitment to zero barriers to financial progress through a powerful storytelling campaign from FCB Canada. Using more than 20 pieces of content ranging in length from 15 seconds to a 10-minute short documentary, the Barrier Breakers campaign tells the story of The Yukon Soaps Company founder and owner Joella Hogan, and how she overcame barriers facing Indigenous-women-owned businesses to become the success she is today. The Yukon Soaps Company is located in Mayo, Yukon, the traditional territory of the First Nation of Na-Cho Nyak Dun. Joella's more than 20-year-old company creates handcrafted soaps using ingredients like wild rose petals and juniper berries sourced from the Boreal Forest.
VIEW THE SPOT
