Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...

Seen and noted

Graham Drew + Michael Knox, co-hosts, The Imposterous

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    December 05, 2022 09:22 (Edited: December 05, 2022 20:22)
BEST TV
Winner: APPLE 'The Greatest'. Sure is! Landing ahead of this year's International Day of People with Disabilities, Apple's 'The Greatest' brilliantly showcases the heart of their design philosophy - that technology should be instinctive, for everyone. This film shows their range of accessibility technologies and celebrates the people that use them. The spot, directed by Kim Gherig, has everything we've come to expect from Apple's very best work. Product demonstrations oozing humanity, emotional imagery, pitch perfect music tracks and mixed media that keeps us entertained and informed. After watching this brilliantly crafted film, watch the one with audio descriptions, maybe even more brilliant.

Runner-up: Aldi 'You can't overcook Christmas'. There's a bunch of other Christmas ads that look exactly the same as each other. Here's a spot that has you smiling immediately and thinking which relative this reminds you of most. It's not purpose driven, it doesn't make you stop and think about life, it's just fun. 'It's got your name on it.'

BEST PRINT
The best print hits you super quick, either with a lightning fast and pure idea, or an intriguing concept that draws you in and glues your eyes. Print is maybe the purest part of what we do. It's also known as 'land of the concepts' and unfortunately for us, apart from one, not many of these really landed from this batch - just a bit too hard to decode them.

Winner: CLIO HEALTH 'The Anatomy of Great Creative'. This one might be singing to the choir a bit, but it knows its audience. A pure and simple idea that's beautifully crafted and makes you smile, who here doesn't have an overly developed pushback pancreas?

No runner up.

BEST OUTDOOR
Some nice solid work here, who doesn't like a massive advent calendar? Hardworking and fun.

Winner: COVID AIDE 'The longest ad'. Love the idea of this, reminded us a bit of the Specsavers work from last year that played with the old school 'misapplication' of outdoor. Using long copy to talk about long covid and the relentless ongoing drudge of that, perfect. Just a note on the execution though, especially as this runs in Scotland - land of the horizontal rain, relentless sleet and gustiest of gusts we hope that paper is hard wearing.

Runner-up: Tambour 'Green'. Despite the really long explanation - what's great about this is that it's one word. Yay.

BEST INTERACTIVE
Winner: Copenhagen Pride 'Proud pitch'. The football in the World Cup has been, thankfully, brilliant so far. Yet, the context of the tournament has never been more divisive. Almost all official channels have been silenced, so hacking the World Cup to enable those stifled voices never more important. So when the captains cannot even wear an armband, enable the fans to turn the soccer fields into greenscreens and turn them into Pride Flags - that's a fair field of play. Bravo.

Runner-up: Tuvalu 'Tuvalu The First Digital Nation'. Creating a digital nation in the metaverse because rising sea levels threaten to take your island off the map, announcing it at COP27... feels like an actual good use of the metaverse, for once. This also feels like the first wave of a big, big idea - we think there's a lot more to come on this, which is why it's a runner up, this time...



https://www.bestadsontv.com/news/upload/Large-New-Portrait.jpg
This week's guest judges are Graham Drew, chief creative officer of Grey Malaysia and Singapore and Michael Knox, executive creative director at Think HQ Australia.

Drew and Knox co-host The Imposterous podcast series - a deep dive into the insecurities and self-doubt driving the world's best creatives.


Gold sponsors

Silver sponsors

Search blog

Members

Past guest reviewers

Latest news

Blog categories

Blog archives

RSS feed

RSS Articles
Visit Campaign Brief for Australian creative
advertising news