It's a shop. A shop that sells power. No free TVs, or free power after hours. A place where the customer is king. Free to choose when and how to buy the power they need, putting themselves more in charge of their energy consumption.Long-form video introduces a new brand world inside a surreal interpretation of the classic corner store, full of unique characters each with their own power-purchasing quirks. Shorter video and accompanying ooh, digital and social is used in contextual media environments, with creative that dramatizes relatable shopping moments representing the experience's variety of benefits. While a conversion layer twists the tropes of the retail world to communicate that the more you shop, the more you save, plus release regular "deals" on new Powerpacks.
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