Digital innovation agency Rehab has created the world's first Christmas advert solely leveraging AI tools end-to-end. The 129 second film, which tells the story of a donkey who wants to be a reindeer, was generated using a myriad of cutting-edge AI tools that produced everything from storylines and scripts to final visual assets and audio. Devised as part of Rehab's regular Hackweeks, which challenge its multidisciplinary team to experiment and innovate using the latest in emerging technology, the piece took just five days to complete from start to finish.
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