Sony Interactive Entertainment, in collaboration with global basketball video game NBA 2K23, is transporting fans from a suburban driveway to the centre of a roaring NBA arena in their latest PlayStation 5 campaign, 'The Shot Caller'. Created with adam&eveNYC, 'The Shot Caller' gives viewers the chance to feel like they are in an electrifying, high-octane NBA game, simulating the immersive feeling of playing on the PS5 console. The 60-second film, which breaks on December 6th and was directed by Terence Neale and produced by Park Pictures, introduces viewers to Willie Martinez. While playing on his driveway, this basketball fan imagines he's in the last seconds of a real NBA game.
VIEW THE SPOT
