Holy guacamole! Today, Avocados From Mexico (AFM), the number one selling avocado brand in the US, dropped the official teaser for their 2023 Big Game ad. The commercial, featuring actress and comedic star Anna Faris in her Big Game debut, is part of the brand's perfectly ripe campaign designed to show how Avocados From Mexico makes everything better. The ad was ideated by LERMA agency and directed by legendary Big Game director, Bryan Buckley. Bryan, who has directed 70 Big Game commercials, partnered with AFM for the first time to direct this year's spot. AFM teamed up with the award-winning Dallas, Texas based advertising agency, LERMA to concept and produce the ad, which will mark the brand's eighth Big Game appearance. There's good reason for Avocados From Mexico to show up big every year: an estimated 250 million pounds of avocados are consumed leading up to football's biggest weekend, enough to cover a football field with more than 75 feet of guacamole.
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