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Seen and noted

First Direct: Stink Stinks

 TV   UK    February 04, 2023 12:25 (Edited: February 17, 2023 05:19) people have had a tough time of it in recent years. A broken housing market, the spiralling price of fuel, wage squeezes and even cutting down on dating due to inflation, all laddering up a disastrous cost-of-living crisis and shrinking opportunities for a whole generation. Created by integrated marketing agency, Wunderman Thompson UK, this campaign calls out the stinkiest situations in life. Life might be hard, but first direct can offer a whiff of hope thanks to the bank's range of helpful products and services, including a new partnership with Shelter which offers renters free help and advice to tackle housing problems.


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