Australia's Golden Outback is intending to blow perceptions of holidays out of the water, revealing a new Gascoyne Murchison marketing campaign to attract local, national and international tourists to Australia's largest, most spectacular, and most surprising region. The campaign was created by recently appointed agency Trilogy Advertising and Marketing, and is based on providing motivating reasons for travellers to deviate from the norm and turn right instead of heading straight up the coast as they usually do. The "Detour to Authentic" campaign therefore highlights what can be discovered by taking a different path - natural beauty beyond beaches, and epic experiences accessed through ageless doorways.
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