Old Spice is pulling back the curtain on its new Smelf-Confidence campaign with two musical theater-inspired ad spots. The campaign continues to tell the story of how Old Spice gives guys confidence under the spotlight, with freshness all day and swagger all night. Highlighted in the spots is Swaggy Spice, the brand's first-ever Old Spice mascot, who will make his debut this week at Super Bowl LVII Opening Night.
Agency: Wieden + Kennedy, Portland
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