BEST TVWinner Axe '
Oops I Forgot This at Your Place Collection'. I found this idea brilliant. It is more than a film; it's a platform. Product usage and fragrance duration done in a clever way. We're all used to see films with traditional application scenes but in this case the product plays a different and more important role. Since scents have the power to bring us great memories, why not use this in our favor as well? Also, big props to the copywriters, I am a huge fan of slapstick humor.
Runner-up: General Motors / Netflix '
What if this were an EV?'. Just having Will Farrell as the main character, the film already deserves a mention. In this case is not only about his great acting skills but also a nice and funny story really well crafted.
BEST PRINTWinner: The Hello Project '
The Light Is Still On'. The copy really dragged me to the situation. What a brilliant piece of copywriting. Well balanced; humor, routine and later on apprehension. I love print ads with long copies where you get hooked and simply cannot stop reading. Thumbs up for the team.
Runner-up: Telstar '
Bob Marley'. We all know that music emits sound waves and how these sound waves are shown on water to emphasize that the speaker is waterproof is incredibly beautifully. Effective, very simple to understand.
BEST OUTDOOR Winner: Tinder '
Love is in the AI (Moscow)'. Love should be a universal right for every human being, unfortunately some forms of love are not allowed in specific countries. Tinder as a portal where every relationship should be treasured took inspiration in an AI image generator to elevate the message that love shouldn't be imagined actually every kind of love should be a reality everywhere.
Runner-up: KFC '
Valentine's Day Burger King'. Pig backing on the trend "collaboration between competitors". Burger King did it in a very charming way.
BEST INTERACTIVEWinner: Fire & Emergency NZ '
Smokey'. Important topic where most of us would probably speak about in a more serious and dramatic way. I found interesting to use humor as the trigger to remember people to check their smoke detectors. How they made the idea escalate through different channels even involving kids' education is also unseen.
Love & Nudes '
The Stage Zero Collection'. Even though this topic has already been discussed in exhaustion on award shows, the fact that women with darker skin are mistreated deserves a big attention.
This week's guest judge is Rod Henriques, executive creative director, Grabraz & Partner, Hamburg.
Rod Henriques, executive creative director from Brazil with more than 20 years of experience in diverse advertising markets; Brazil, US, Germany, England, and Dubai. In agencies such as McCann, Scholz & Friends, Jung von Matt, Thjnk, BBDO and Publicis, for brands like: Mastercard, Coca-Cola, Continental, Ford, Siemens, Opel, Mars, Audi and Nivea.
Prior to joining Grabarz & Partner, Rod was regional executive creative director at Publicis, leading the emerging markets creative department for Nivea. From Australia to South America. Before Publicis he was ECD at BBDO where among other things he was working for the Ford European account.
During his career Rod was awarded in all major advertising shows, including Cannes, One Show, Lia, Eurobest, NYFestivals, Art Directors Club Global and so on.
His background includes implementing of forward-thinking, creative projects for a variety of top-level clients within diverse sectors including consumer electronics, FMCG, social innovation design, automotive and brand experience.
