Fire and Emergency NZ needed a campaign to raise awareness of the dangers of using the stove while you're drunk or high. So we created 'You're Cooked'. The campaign centres around a 'cooked-book' - a buffet of recipes for at-home chefs who are under the influence. None of the recipes require the stovetop or oven (the key ingredients for house fires). To support our campaign message and drive traffic to the digital version of our 'cooked-book', we created the Emergency Bib. A full page newspaper ad that doubles as a life-saving bib. Keeping people safe from fire, and their clothes clean from schmutz.
VIEW THE AD
