Drought, flooding and scarcity of clean drinking water may seem a distant problem for some of us, but for half the world's population 3.6 billion people it is the daily reality. And if we don't act now, a water crisis might impact us earlier than expected. While many people are unaware of the long-term effects of a water crisis, the issue ultimately affects us all. Therefore, Publicis Groupe Netherlands is opening a web shop 'The Drop Store', allowing consumers to get a glimpse of how a water crisis will affect their daily lives.
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