Toronto agency Feast has created a recruitment campaign for the Department of National Defence and Canadian Armed Forces highlighting the power of human values. Built around a series of scenarios featuring civilians, "This is For You" demonstrates how traits such as showing compassion to help others and a desire to be a part of something more meaningful, combined with innate problem-solving skills, can make someone a perfect candidate for a career in the armed forces. The campaign is aimed at 18 to 34 job seekers and those contemplating a career change who might not have previously considered a military career.
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