Choice Hotels, a legacy leader in upper midscale and midscale and one of the largest lodging franchises in the world, is announcing the launch of its newest campaign from creative AOR McKinney, 'Where Travels Come True'. In the new campaign, The Fairy Hotel Mother is on the side of the traveller, helping them make travel choices. She makes it easy and helps them avoid all the stress and paralysis that come with booking a hotel room these days.
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