To celebrate its 14th anniversary, M.i.'s Westside Comedy Theater is using the occasion to make a splash and separate itself from other local comedy clubs. Working with Milwaukee-based Hanson Dodge, Westside Comedy Theater has developed L'HUMOR, making it the first comedy theater in the world with its own signature scent. The fragrance is being introduced at the Theater's anniversary party on April 1st. It will be supported by an integrated campaign including fragrance ads and full-size posters, digital and social media, and sample spritzers which will be distributed to patrons attending the theater's anniversary party. And it's all packaged together in a unique box set.
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