Bank BPI, our client, is the official sponsor of the men's and women's football national teams. This year, the women's team qualified for the World Cup for the first time. A historic achievement that had to be highlighted, showing the bank's support for women's football but also for a more sustainable, fairer, more balanced society.Thus, this campaign was created which, yesterday in its official presentation, left the President of the Portuguese Football Federation in tears, reached 2M views in 2 days and is now starting to spread around the world.
VIEW THE SPOT
