Research and support charity, Breast Cancer Now, is launching a new campaign, created by BMB, to encourage more open and honest conversations about breast cancer. The campaign launches this month, and will run in press, social, radio and digital display. Drawing on experiences of people who have had breast cancer, the creative juxtaposes how internal concerns, questions and fears can often differ from what people choose to say out loud. In one poignant example the narrative: "Yes, men can get breast cancer," is set alongside an internal monologue that asks, "I wish I didn't have to explain my diagnosis". I
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