Mother Shanghai has created this fast paced campaign for The North Face in China, titled 'Go Explore' with the aim to grow the brand through encouraging exploration this summertime. The North Face is synonymous with outdoor adventures, and it wants to encourage a whole new generation of outdoor enthusiasts with growing leisure time and options, building energy and community all whilst remaining authentic. The film content includes a narrative to provide an authentic backdrop to showcase The North Face products, organically connecting them to the moment.
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