Wayfair is calling time on the Age of Greige and samey interiors, instead urging us to express ourselves in how our homes look with its new "Go Your Own Wayfair" creative platform, which has been devised by BBH. "Go Your Own Wayfair" is BBH's response to a time when interiors have been overtaken by sameness, and when our homes look like our coffee shops, which look like our offices, which look like our homes. Wayfair offers the antidote, with a huge range of furniture, decor and more that ensure our homes express our real selves but can only help us to do so if we recognise just how prevalent the cookie cutter blandness has become.
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